
Etsy E-commerce Course for Kids
Definition
• First of all, Etsy is an online marketplace where people sell handmade, vintage, and creative goods.
• It allows kids to explore how digital shops work in a fun and friendly environment.
• Simply put, Etsy helps you open your own shop and sell crafts, drawings, or digital art.
• Moreover, Etsy gives tools to display, price, and describe your items for buyers to find.
• Kids can learn how to upload product photos, write catchy titles, and add descriptions.
• Also, they get to experience how to attract buyers through creative and well-presented listings.
• Overall, Etsy teaches young creators how to run a small online business from home.
Importance
• To begin with, Etsy encourages creativity while introducing real business skills to kids.
• It helps them understand how to sell handmade or unique digital items online.
• What’s more, they learn how branding, photography, and words affect buyer interest.
• Additionally, Etsy introduces concepts like product pricing, shipping, and customer service.
• Kids gain confidence as they see their art or crafts displayed for a real audience.
• Furthermore, it helps them value time and effort while working on projects they love.
• Over time, Etsy can turn a hobby into a real source of learning and possible income.
Advantages for Freelancing
• To start, kids can use Etsy to sell personalized items, designs, or printable downloads.
• They can offer freelance services like creating logos, birthday cards, or art prints.
• Additionally, Etsy teaches how to handle orders, write thank-you notes, and satisfy customers.
• Freelancers often use Etsy to build a brand and reach global customers with ease.
• Moreover, kids can promote their listings through social media or collaborate with others.
• Etsy sellers often grow into freelancers who take on custom requests or bulk orders.
• In short, Etsy builds a foundation for creative freelancing, e-commerce, and marketing skills.
Session 1 : Introduction to Etsy & Getting Started
What is Etsy and who it’s for – handmade, vintage, custom goods, and craft sellers
Real-life example: A jewelry artist opening a successful Etsy store
Creating your Etsy seller account and understanding the Etsy dashboard
Etsy fees and policies every seller must know
Activity: Create your own Etsy shop name and logo
Session 2 : Creating and Listing Products
What makes a great Etsy product listing
Real-life example: Listing a handmade soap with variations like scent and size
Writing product titles, descriptions, tags, and pricing effectively
Uploading attractive product photos and managing inventory
Activity: Create and publish your first product listing
Session 3 : Designing Your Etsy Storefront
How to design a shop that feels professional and trustworthy
Real-life example: A digital artist designing their shop to match their brand
Adding a shop banner, logo, about section, and store policies
Creating a cohesive shop aesthetic with branding tips
Activity: Customize your shop design and fill out your “About” section
Session 4 : Order Management and Customer Service
What happens when a customer places an order
Real-life example: Fulfilling a custom T-shirt order smoothly
Managing orders, processing refunds, and shipping items efficiently
Writing clear and friendly messages to customers
Activity: Simulate a customer inquiry and write a professional reply
Session 5 : Etsy SEO – Getting Found in Search
What is Etsy SEO and why it matters
Real-life example: A candle seller optimizing listings to appear in search results
Using keywords in titles, tags, and descriptions
Tools for keyword research (Etsy Rank, Marmalead)
Activity: Research and apply strong keywords to a product listing
Session 6 : Marketing Your Etsy Shop
How to promote your products outside of Etsy
Real-life example: Using Instagram to drive traffic to an Etsy art store
Creating sales and promotions with Etsy marketing tools
Running Etsy Ads and using social media to boost visibility
Activity: Create a promotional image for your product and plan a simple ad
Session 7 : Analytics and Shop Improvement
Using Etsy Stats to track traffic, views, and sales
Real-life example: Improving a listing after analyzing visitor behavior
Understanding conversion rate and customer reviews
Using customer feedback to improve product offerings
Activity: Analyze a sample shop’s stats and suggest improvements
Session 8 : Final Project – Launch Your Etsy Shop
Put everything together: branding, product listings, SEO, marketing, and policies
Launch your store and test the buying experience
Get peer feedback on your shop presentation
Activity: Present your Etsy shop idea and showcase your product lineup
Bonus Materials
Etsy SEO checklist
Product photography tips and templates
Customer message templates and refund policy examples
Printable planning sheets for product launches and promotions
Certificate of Completion for Etsy E-commerce Essentials