Session 1 : Introduction to Daraz eCommerce
- What is Daraz and how it works
Daraz marketplace vs. DarazMall vs. Global Collection
- Benefits of selling on Daraz
- Key success factors in the Daraz ecosystem
Session 2 : Account Setup & Seller Center Mastery
Creating a Daraz seller account (individual/business)
Seller Center Dashboard overview
- KYC, tax registration, and compliance essentials
- Product categories and seller levels
Session 3 : Product Research & Selection
- Identifying winning products for Daraz
Market trends and seasonal analysis
Competitor analysis using Daraz tools
- Pricing strategy for profit and competitiveness
Session 4 : Listing Optimization
Creating high-converting product listings
- Keyword research (Daraz SEO basics)
- Product titles, bullet points, and descriptions
- Image standards and infographics best practices
Session 5 : Inventory & Order Management
Stock management techniques
Order fulfillment process (FPD vs. LFD)
- Packaging standards and logistics integration
- Managing returns and customer complaints
Session 6 : Advertising & Promotions
Daraz Sponsored Ads (CPC campaign setup & optimization)
Daraz promotional tools (Flash Sales, Vouchers, Bundles)
- Building and executing promotional calendars
ROI tracking and analytics
Session 7 : Customer Relationship & Retention
- Handling customer queries professionally
Building trust through excellent service
Feedback and rating management
- CRM tools on Daraz
Session 8 : Analytics & Business Scaling
- Using Business Advisor and Business Insights
- Interpreting sales reports and metrics
Scaling product portfolio and market expansion
Outsourcing, team building & automation tools
Session 9 : Legal, Tax & Policy Compliance
- Understanding local tax laws (e.g., VAT, GST)
Daraz policies and code of conduct
Avoiding penalties and strikes
- Intellectual property (IPR) & counterfeit issues