Daraz E-commerce Course for Kids
Definition
• Teaches children the basics of buying and selling online, especially through platforms like Daraz.
• Explains how the Daraz platform works, including browsing, shopping, and managing a seller account.
• Encourages kids to think like young entrepreneurs, promoting creativity and business ideas.
• Builds foundational digital skills such as using websites, apps, and online tools safely and effectively.
• Introduces kids to basic product photography and how to write descriptions for online selling.
• Teaches the importance of good communication and customer support in online business.
•Gives an overview of how orders are received, processed, and shipped through Daraz
Importance
• Teaches kids how online marketplaces like Daraz work, improving their understanding of digital platforms.
• Encourages kids to think like business owners, helping them understand product listing, pricing, and customer service.
• Introduces basic financial concepts like profit, cost, and budgeting through practical e-commerce examples.
• Promotes creative thinking in branding, product photography, and marketing strategies.
• Educates kids about safe practices when using online platforms, including secure payments and customer interactions.
• Develops essential skills like critical thinking, communication, and digital marketing, which are valuable in the future job market.
Advantages for Freelancing
• Kids learn practical skills like product listing, digital marketing, and customer service.
• Encourages kids to design product images, write descriptions, and come up with marketing ideas.
• Teaches kids how to earn, save, and manage money through online selling.
•Helps them balance school and freelance work, developing strong organizational habits.
• Offers a structured and supervised platform for learning how to work online responsibly.
• Instills confidence and motivation to start and manage small business ideas.
• Freelancing gives them real-world experience to showcase in future college or job applications.
Session 1 : Introduction to Daraz eCommerce
- What is Daraz and how it works
Daraz marketplace vs. DarazMall vs. Global Collection
- Benefits of selling on Daraz
- Key success factors in the Daraz ecosystem
Session 2 : Account Setup & Seller Center Mastery
Creating a Daraz seller account (individual/business)
Seller Center Dashboard overview
- KYC, tax registration, and compliance essentials
- Product categories and seller levels
Session 3 : Product Research & Selection
- Identifying winning products for Daraz
Market trends and seasonal analysis
Competitor analysis using Daraz tools
- Pricing strategy for profit and competitiveness
Session 4 : Listing Optimization
Creating high-converting product listings
- Keyword research (Daraz SEO basics)
- Product titles, bullet points, and descriptions
- Image standards and infographics best practices
Session 5 : Inventory & Order Management
Stock management techniques
Order fulfillment process (FPD vs. LFD)
- Packaging standards and logistics integration
- Managing returns and customer complaints
Session 6 : Advertising & Promotions
Daraz Sponsored Ads (CPC campaign setup & optimization)
Daraz promotional tools (Flash Sales, Vouchers, Bundles)
- Building and executing promotional calendars
ROI tracking and analytics
Session 7 : Customer Relationship & Retention
- Handling customer queries professionally
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Building trust through excellent service
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Feedback and rating management
- CRM tools on Daraz
Session 8 : Analytics & Business Scaling
- Using Business Advisor and Business Insights
- Interpreting sales reports and metrics
Scaling product portfolio and market expansion
Outsourcing, team building & automation tools
Session 9 : Legal, Tax & Policy Compliance
- Understanding local tax laws (e.g., VAT, GST)
Daraz policies and code of conduct
Avoiding penalties and strikes
- Intellectual property (IPR) & counterfeit issues